The Hive is a new concept designed to meet the changing needs for business space. It allows for flexible co-working. I was asked to brand the concept and produce the marketing material, initially for one of the buildings, but it would be rolled out for other suitable premises. The logo is modern and bright, promoting the inter-connectivity of the theme. The strong strapline of ‘smart thinking, smart working’ adds to the concept.

The hexagonal theme has been utilised throughout the marketing material, from the interesting shaped signage to the die-cut folder/brochure. This allows for a bit of fun where suitable, but also works on a corporate level for the website and adverts.