Local marketing consultant Debbie Simpson of DASH Communications, approached me to design a new corporate identity for her client FrontRow Energy Technology Group. The brief included a new visual identity, stationery and brand guidelines. A company brochure, website and exhibition stand followed. The company name, which already existed, was derived from the concept of a team of strong individuals locking shoulders together and driving forward industry advancement, through knowledge, technology, innovation and forward thinking. The logo was designed to reflect this concept with its strong font, colours and icon.