Already a successful brand, I was asked by The House of Botanicals to refresh their main range of Old Tom Gins. The existing labels did not really promote the quality of the product. Still retaining the key brand elements, I re-designed the range to give them more presence on the shelf. The main badge was refined, with the addition of botanical illustrations to reinforce the flavours. The actual labels were then uplifted with printing techniques – die cut with raised varnish finish – to give that luxury look.